Telecom Satelite TV, a new indigenous pay TV is to launch on October 1, 2017 and is set to give South Africa owned DSTV a run for its money as the pioneer pay TV maybe losing the age long monopoly of satellite broadcast in Nigeria.
TSTV’s imminent entry into the market is creating ripples and the management of the Adewumi Ogunsanya led DSTV is jittery because the new promises better programming and is introducing ‘pay as you use’ with rock bottom subscription fees.
TSTV’s intention to hit the market with Pay-As-You-Use idea has been given DSTV management sleepless nights as they have been compelled to a drastically reduced price slash and other promotional benefits. It would be recalled that, DSTV has held its subscribers, especially Nigerians to a no-choice price hike for a long time because of the monopoly.
The new company, we gathered is hitting the market in a strong way and its expected to launch operation on Nigeria’s independence day, October 1st, 2017.
Telecom Satellite TV (TSTV), we gathered is a Nigerian company partnering with a Europe-based television station, ABS Global, to launch into the Nigerian Broadcasting Service a Direct-to-Home (DTH) satellite TV.
The newly launched pay TV satellite would cover all sub-Saharan African countries and would provide over 100 TV channels to their audience. Managing Director of TSTV, Bright Echefu during the signing of the multi-transponder agreement with their ABS partner disclosed that their services would offer viewers the experience of HD and SD video, internet services, broadband, TV and radio at a very affordable rate.
He said TSTV would be distributed on ABS-3A satellite located at the prime video neighborhood of 3°W and the antenna would be straight to the sky such that there would be no interference.
According to him, “what makes the project unique is that it would start with 100 channels of local, regional and international in Yoruba, Igbo Hausa, Ghanaian,, Sierra Leonean, Liberian Languages among others. It would also provide news, entertainment, education content”.
Also, Managing Director Africa, ABS Global Flavien Bachabi noted that ABS global was providing the space capacity and technical support that would make the TV work adding that the addition of the Nigeria DTH platform from TSTV would undoubtedly strengthen ABS presence in ABS Africa.
He mentioned that TSTV has the right content and premium product to satisfy the growing demand of Nigeria adding that it would assist ABS take Nollywood to great height “We have found out that Nigerians have passion for sport and entertainment industry and we want to be part of the success story”.
